Health Communications and Marketing
Through partnership with PSK (Population Service Kenya), SCOPE has been executing the implementation of a two year pilot program on Health Communication and Marketing on three major interventions:
Funded by USAID, its main objective is to improve adoption and maintenance of healthy behaviours. The project is being implemented in Kwale County (the entire Msambweni district) and Kilifi County (in Kaloleni, Magarini and Ganze districts).
These are rural, undeserved, and impoverished areas of Coast Province. The areas are faced with the problem of low awareness on issues pertaining to Malaria prevention, reproductive health, Family Planning, HIV/AIDS and sanitation especially in the remote locations within the target areas. The population is characterized by limited knowledge on dangers posed by unsafe sex, drug abuse, unsafe abortions and dangers posed by dirty environment coupled with stigma associated with some Malaria prevention products like the mosquito nets where some community members believe that “nets talk” when one sleeps under it. The project utilizes innovative strategies to promote social behavioural change. “Education through Listening (ETL) identifies where an in individual is currently with regard to attitudes and practices that will benefit their own health and that of their families. The Ministry of Health (MOH) is the key partner working hand in hand with SCOPE in implementing the Community Strategy Approach.
SCOPE works with various government institutions, local agencies and non-governmental organizations to drive forth its agenda of social change in the communities. Our partners in our projects include Ministry of Health, Ministry of Agriculture, Local Governments, World Food Programme, USAID, International labour organization, US Peace Corps, Population Council, APHIA II, FHI, PSI/K, VSO Jitolee just but to mention a few.